Few global sporting events command the attention of the FIFA World Cup, and in 2026, Rockefeller Center became one of New York City's premier fan destinations. As the official home of the NY/NJ World Cup 26 & Telemundo Fan Village, the iconic plaza welcomed thousands of fans for free public watch parties, interactive activations, official merchandise, and the immersive FIFA Museum exhibition, “Legacies of Champions."

To mark the occasion, Rockefeller Center's legendary Atlas statue held a giant inflatable replica of the official Adidas TRIONDA Final Match Ball, creating a striking visual centerpiece that celebrated the tournament while capturing the attention of fans and media alike.