Vans Old Skool

Recreating an instantly recognizable product like the Vans Old Skool requires absolute precision. When consumers know a silhouette by heart, even the smallest detail matters. That’s why, when Matte Projects set out to produce a high-impact event activation for Vans, they partnered with Bigger Than Life to design and manufacture a custom giant inflatable shoe that captured the iconic look perfectly.

What set this inflatable apart was our in-house design team’s expertise in creating dimensional, 3D visual effects using artwork alone. By carefully engineering shading, highlights, and perspective, we achieved a bold, sculptural look that visually popped from every angle. Physical dimensional elements—such as raised shoelaces and textured detailing—were incorporated to enhance realism and bring the inflatable even closer to the original product.

Although the primary activation took place indoors, the oversized inflatable sneaker quickly became a content magnet outside the venue. Content creators, skaters, and fans used the inflatable as a backdrop for photos and videos, extending the activation’s reach across social media and transforming the piece into a high-value experiential marketing asset well beyond the live event.

From iconic footwear to instantly recognizable symbols of fashion and culture, custom giant inflatables offer brands a powerful way to scale their products into unforgettable experiences. If you’re looking to turn a familiar object into a bold, shareable brand moment, Bigger Than Life designs and produces custom inflatable marketing assets that demand attention and drive engagement.