How Adidas Stopped Traffic in Downtown LA

As the FIFA World Cup approached, Adidas wanted a bold centerpiece. Partnering with Flix FX, we installed a 23.5-foot custom inflatable soccer ball in downtown Los Angeles, creating a memorable brand moment.

At Bigger Than Life, we turn big ideas into striking experiences. Building a giant hanging ball required precise engineering and manufacturing so every panel, seam, and graphic matched the iconic look.

Made for a multi-week outdoor display, the inflatable was built to resist weather and hold its perfect shape. Its format allowed easy installation, efficient transport, and a powerful presence without permanent structures.

For global brands, activations must do more than show a logo—they must create moments. Custom inflatables:

• Grab attention from afar

• Create photo-ready moments

• Boost excitement for launches and events

• Offer lightweight, temporary solutions

• Deliver stronger visual impact than standard signage

Planning a World Cup activation, fan event, or brand experience? Bigger Than Life designs and builds custom giant inflatables that leave a lasting impression. If you can imagine it, we can build it at an unforgettable scale.