Built for Crowds, Designed for Shares: Nissan’s Inflatable E-Prix Activation

GMR Marketing hired us to create a bold activation for the 2026 Miami E-Prix: a giant inflatable race helmet placed trackside to draw fans in. The helmet became a visual magnet and pulled traffic from across the event.

Inside, fans entered a Formula E–themed gaming space. The dramatic exterior attracted attention; the interactive interior kept people engaged and sharing their experience online.

The inflatable design allowed quick setup, easy transport, and a large presence without permanent construction—ideal for a busy outdoor event. It was fully custom to meet brand goals and event needs.

The result: striking design plus meaningful interaction that boosted brand visibility, strengthened fan connection, and created a memorable moment.