To announce the exciting relaunch of the beloved animated show “Futurama” on Hulu, the team wanted to make a significant impact by revealing it at San Diego Comic-Con in 2023. Collaborating closely with 3CS/Campfire, we created an incredible representation of the show’s iconic headquarters, Planet Express, complete with their ship dramatically crashing into the side of the building. This immersive walk-thru experience truly brought attendees into the vibrant world of the show, featuring carefully placed photo opportunities throughout the structure that fans could enjoy. The activation was such a resounding success that we returned the following year with an impressive major inflatable presence for Hulu, further enhancing the brand's visibility and engagement!