HBO/MAX aimed to create an unforgettable impact for the highly anticipated Season 2 premiere of “House of the Dragon.” In collaboration with the experiential agency Giant Spoon, they undertook an extensive activation campaign across the vibrant city of New York, reaching all five boroughs with engaging experiences that captivated fans. The centerpiece of this ambitious campaign was the stunning 270-foot inflatable dragon named “Vhagar,” which we meticulously designed and produced to give a truly dramatic effect. This massive inflatable was ingeniously crafted in three separate units to create the mesmerizing illusion of the dragon wrapping around the iconic Empire State Building, capturing the imagination of onlookers for nearly a week. The coverage of this striking inflatable made waves around the globe, featured on major platforms including NBC’s Today Show, Ad Week, CNN, The Sun, The Mirror, and numerous other media outlets, showcasing the immense reach and impact of the activation.