Headspace is on a mission to improve the health and happiness of America, one city at a time. So, for their first event, they brought the best talent together to create an inflatable structure that could visually embody their positive energy. After amonths-long collaborative effort between HELO (an experiential agency), Sebastian Kite (an installation artist) and Bigger Than Life, we were happy to launch “The Dot” this past weekend for the Headspace Healthy Happy America initiative.
“The Dot” is where consumers could explore and play through an interactive series of rooms in the giant, inflatable bubble structure, with a live meditation or two. Then in the early evening for a wind-down as “The Dot” began to glow, consumers could find a cozy spot inside as local poets told relaxing, mindful stories.
This was a truly special activation that an e-mail just can’t capture. So check out this short 1-minute video which showcases the positive vibes “The Dot” activation was all about – https://www.instagram.com/p/B46aPLABZsd/
Check out a few more pictures on the activation below…