Heisman House
GMR Marketing’s client, Nissan, wanted to bring its famous “Heisman House” national TV campaign to life as an experiential activation at some of the biggest college football games of the season. The activation toured major markets including Alabama, Oregon, and Michigan, engaging fans right where the excitement was happening.
Building a full-scale house at every stop during the college football season would have been extremely cost-prohibitive and time-intensive. The solution? A custom inflatable house that looked like a real structure, delivered massive visual impact, and could inflate in under an hour.
Designed for Touring Durability and Visual Impact
Our team led the design and engineering of the inflatable Heisman House, ensuring it could withstand the wear and tear of a national tour while still looking incredible on camera and in person. The result was a highly durable, visually striking inflatable activation that performed flawlessly across multiple high-profile events.
This project is a perfect example of how custom inflatable event structures can solve complex logistical challenges while elevating brand presence and fan engagement.
Looking for a Touring Inflatable Activation?
If you’re planning an experiential marketing activation, brand tour, or large-scale event installation that needs to travel across the country, we can help bring it to life. Our team specializes in custom inflatables for events, designed to be fast to install, easy to transport, and impossible to ignore.
Reach out to us to create a mind-blowing inflatable experience that delivers impact wherever your brand goes.
